AI for Marketing

Master AI for the Entire Marketing Lifecycle

AI is reshaping how marketers plan, create, and execute campaigns. In this course, you’ll learn how to integrate AI into every stage of your workflow—from research and ideation to creation and optimization. Using tools like Microsoft Copilot, you’ll master a simple communication framework built around goals, context, and limitations, helping you transform complex marketing tasks into automated workflows.

Turn Strategy into Execution

Apply AI to real marketing challenges as you create compelling content, prototype on-brand visuals, and analyze performance data with clarity and confidence. Through practical examples and a hands-on media sprint, you’ll discover how to research audiences, test creative variations, and make data-driven decisions that elevate your campaigns.

Build and Scale Custom AI Assistants

Go beyond general AI tools by creating your own custom assistants that know your brand and follow your rules. You’ll design and configure assistants with built-in brand knowledge, guidelines, and creative capabilities that scale across teams. By the end of this course, you’ll be equipped to lead the AI transformation in marketing—working faster, smarter, and more creatively than ever.