Product: Business Fundamentals

Product Strategy, Simply Framed

The 4 Ps of marketing—Product, Price, Place, Promotion—are foundational to how every business thinks about markets. This course zeroes in on the first P, the product itself. Rather than abstract theory, you'll explore how products are classified, how they sit within a product mix, how quality tiers differ, and the crucial role branding plays. Topics include brand equity, branding strategies, and product positioning. The course is designed to be useful equally in academic study and practical business settings—useful whether you're prepping for an exam or rethinking how your company approaches a product launch. By isolating product strategy from pricing and distribution pressures, the course lets you build depth in this core concept. It's the kind of focused foundation that transforms vague intuition about "good products" into actionable strategy.