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SubscriptionProduct Management 101
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The course maps the full range of product management work, from market intelligence and strategy through new product development to lifecycle management. Its examples span software, hardware, services and analytics, so the ideas are not tied to one kind of product.
A good share of the material is about the day-to-day relationship with development teams, plus finding deep customer insight. Positioning, pricing and market management get attention as well, which makes the course a broader survey than a close look at any one area.
The course includes AI-driven role plays, which give practice conversations a more interactive feel than a lecture alone.
The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and your products.
We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities.
We will step through the best practices for working with development teams to create innovative, market-leading products. We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market.
This course has been designed for product managers with 0-5 years of experience who want to up-level and re-energize their work, and it's been designed for aspiring product managers who want to kickstart their work with skill and impact.
As product managers, we are gifted with influential positions. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.
Note: This course includes the use of artificial intelligence in the form of AI-driven role plays
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
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Product Management: Developing and Delivering a New Product
