Product Management

Covering the lifecycle

This course walks through each phase of the product management lifecycle and spells out the product manager's role in every one. Beyond the phases themselves, it looks at how to write requirements that teams can build from, how to bring a product to market, and how to read sales metrics when shaping strategy and roadmap.

Who it suits

It works best for people taking on product responsibilities for the first time, or for those who need a single overview of how the lifecycle hangs together. Anyone expecting deep specialist technique in one area will need to look further afield, because the course stays broad.

Key ideas

• Requirements written clearly are easier to test and easier to release.
• Sales data is most useful when it feeds back into strategy and the roadmap.