Coursera
SubscriptionPublic Relations: Become a Media Star by Pitching with Video
4.7(76)27k studentsALL LEVELSEnglish
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The course argues that a simple talking-head video can open doors to mainstream press. The idea is to use short YouTube videos built around PR hooks, which journalists can pick up and use, rather than relying only on written press releases.
Founders, experts and spokespeople who want regular interview requests and a reputation as a go-to source in their field. The approach is meant to be quicker than many blogging routines, which suits people without a production team. Expect it to reward consistency, since a single video is unlikely to do much on its own.
Public Relations. Imagine yourself appearing on major TV news network programs, regularly. You can become the media's go-to person for your industry. Getting on major local, national and international TV news programs no longer has to be a dream for you and your organization. It can happen now.
You will learn half a dozen very specific techniques on how to get more mainstream media Public Relations coverage through the strategic use of simple, talking-head YouTube videos. You can increase your odds of getting on NBC, Fox News Channel, ABC and quote in the New York Times by creating YouTube videos with PR hooks. These Public Relationstechniques are not expensive and can be done in less time than many bloggers spend creating posts.
Why wait another day? Why let others take national TV news interview slots that could be filled by you? Sign up for this course today so you can begin pitching yourself to the news media you care about the most.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
What will students achieve or be able to do after taking this Public Relations course?
Creating numerous interview requests
Generating More Publicity
Building Thought Leadership
Creating evergreen content
Establishing name ID with Journalists
Developing on-camera interview skills
What do Udemy students say about this Public Relations course?
"5 Stars! A+ - really good video essay on how to do PR and promotion through video, and TJ break down great methods based on real-world experience of how to use this very unique communication tool with clients, journalists, suppliers - anyone." Jason C Braatz
"5 Stars! I must admit I didn't know reporters would use online video or Skype recordings. Thanks for opening my eyes -- and making the process look easy!" Dan Janal PRLEADS
"5 Stars! TJ has a vast array of courses and the ones that I have sampled/taken are consistently concise, effective and simple to follow. As a media agency owner, I make it a point to take courses to stay fresh and more importantly - to learn new things that will help mine and my clients' business. It is my opinion that if more business owners and/or marketing personnel took courses like this one...they would begin to see not only the evolution of their business but also themselves." Michael Lance-Maragakis
"5 Stars! This course gave me additional insight into the value of PR. Another great video training series full of tips to leverage video with PR. The overview video was solid providing several key points on how using video has numerous advantages for PR, Publicity and enhancing your own speaking career." Doug Lehman
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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