SaaS Growth Engine: Acquire Retain and Expand Customers

This course contains the use of artificial intelligence.

SaaS Growth Engine: Acquire Retain and Expand Customers gives professionals a structured, evidence-based system for turning saas growth into measurable business value. The course moves beyond surface-level tactics. Students learn how to define outcomes, organize customer evidence, evaluate strategic options, execute with discipline, protect trust, and connect activity to financial or operational results.

The course is designed for SaaS founders, product marketers, growth teams, product managers, and revenue leaders. Across five detailed lectures, students work through a continuing business case, decision frameworks, implementation guidance, quality controls, common failure modes, and assignments that can be used immediately.

Dr. Law Payne combines doctoral-level leadership education with extensive business experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His background includes nine-figure entrepreneurship, published work reaching more than one million copies, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.

The course follows a practical sequence: The SaaS Growth Model and Customer Journey; Positioning Acquisition and Demand Creation; Activation Onboarding and Time to Value; Retention Expansion and Customer Success; Unit Economics Experiments and Sustainable Scale. As you progress, use the assignments to connect each lesson to a real situation in your business or professional role. Define your objective, record the evidence behind your decisions, identify constraints, and choose a next step you can evaluate. The downloadable worksheets provide a place to document your thinking and develop an implementation plan. Review your results against your original objective and adjust your approach as you learn.