Customer Acquisition Economics: Scale Marketing Profitably

This course contains the use of artificial intelligence.

Customer Acquisition Economics: Scale Marketing Profitably gives professionals a structured, evidence-based system for turning customer acquisition decisions into measurable business value. The course moves beyond disconnected metrics and shows how CAC, contribution margin, payback, lifetime value, retention, cohorts, attribution, incrementality, and forecasting work together as one decision system.

You will learn how to calculate acquisition economics, evaluate channel quality, compare cohorts, diagnose retention, test attribution assumptions, forecast scenarios, and decide when growth is financially responsible. Each lecture combines a practical framework, a continuing business case, common failure modes, quality controls, and an assignment you can apply immediately to a real campaign, product, client, organization, or professional objective.

The course is designed for growth leaders, marketers, founders, finance partners, ecommerce teams, and product managers. It is especially useful for professionals who want a disciplined system rather than vanity metrics. By the end, you will be able to organize evidence, clarify economic tradeoffs, translate decisions into accountable workflows, evaluate results, and create a practical ninety-day roadmap for responsible improvement and scale.

Dr. Law Payne combines doctoral-level leadership education with extensive business experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His background includes nine-figure entrepreneurship, published work reaching more than one million copies, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.