Coursera
SubscriptionSearch Engine Optimization (SEO)
4.6(13,092)274k studentsBEGINNEREnglish
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Korshub's take
SEO Strategy From Research to Reporting
UC Davis's beginner specialization treats SEO as a full discipline, starting with user research and persona development, moving through content optimization and search algorithms, and ending in web analytics and business reporting on results.
Who it's for
Marketers, content creators, or small business owners who want to become genuinely SEO-literate, not just learn a checklist of keyword tricks that go stale.
What you'll take away
- User research and persona development for target audiences
- Content optimization and search algorithm fundamentals
- Web analytics and SEO reporting for business decisions
- Understanding consumer behaviour behind search intent
With nearly 275,000 learners, it's one of the most popular, beginner-level SEO specializations available, reflecting steady, evergreen demand for search skills.
