Udemy

Shopper Marketing Fundamentals by Oliver Pedersen

Name: Shopper Marketing Fundamentals by Oliver Pedersen
Availability: InStock
Rating: 4.5 (29 reviews)

4.5(29)588 students

Korshub's take

The Free Primer Before the Full Course

This is the trimmed-down, free companion to a paid Shopper Marketing Mastery course, and it works well as a standalone introduction to how brands influence buying decisions at the point of sale. It moves from shopper psychology into the path to purchase, then into point-of-sale materials, the physical and digital nudges retailers use to convert browsers into buyers.

Who It's For

Marketers and brand professionals who want a grounded introduction to shopper behavior before deciding whether to invest in the full paid course.

Key Takeaways

The fundamentals of shopper psychology and decision-making
Mapping the shopper's path to purchase
Point-of-sale material best practices across off-trade, on-trade, and e-commerce

About this course

Oliver S. Pedersen's Shopper Marketing Course on Udemy is a comprehensive and invaluable resource for anyone looking to excel in the dynamic world of shopper marketing. With over 7 years of experience in brand, trade, and shopper marketing, Oliver brings a wealth of knowledge and expertise to the table, making this course a must-have for professionals in the field.

This is the free version of the course: Shopper Marketing Mastery - the complete course. This free course begins with an introduction to shopper marketing, laying the groundwork for understanding its principles and importance in today's competitive landscape. From there, Oliver delves into Shopper Psychology, exploring the intricate factors that drive consumer behavior and influence purchase decisions.

One of the course's highlights is its coverage of the Path to Purchase, where learners gain insights into the various stages shoppers go through before making a buying decision. Understanding this journey is crucial for marketers seeking to optimize their strategies and capture consumer attention effectively.

Oliver also provides fundamental guidance on Point of Sale Materials (POSM), offering best practices and strategies for creating impactful displays and promotions. Whether it's in the off-trade, on-trade, or e-commerce channels, learners will discover how to leverage POSM to drive sales and enhance brand visibility across different retail environments.

Throughout the course, Oliver's engaging teaching style and real-world examples make complex concepts easy to understand and apply. With practical insights and actionable tips, learners gain the skills and confidence needed to succeed in today's ever-evolving retail landscape.

In conclusion, Oliver S. Pedersen's Shopper Marketing Course on Udemy is a comprehensive guide that covers essential topics, equipping learners with the knowledge and tools to thrive in the competitive world of shopper marketing. Whether you're a seasoned professional or new to the field, this course offers valuable insights that will elevate your marketing strategies and drive success in the marketplace.