
UdemySuccessful businesses understand consumer behavior—the factors that influence what people buy and when they buy it. This course teaches established behavioral models revealing those decision-making triggers: what different decision types are, the stages people move through before/during/after purchase, and why some adopt products immediately while others wait.
Understanding these patterns shifts you from guessing to strategic. Each stage demands different marketing attention and messaging. Business leaders, marketers, entrepreneurs, and product teams who recognize that deep consumer knowledge is a competitive edge no tactic alone can replicate benefit most.
One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.
Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?
Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.
After attending this course, you will be able to at least understand the following:
Established definitions of consumer behavior
Main factors that influence consumer's decisions
Different types of decisions that we make being a consumer
What are the different stages that we go through before we buy a product/ service?
What should companies, businesses, and organisations focus on during "pre-purchase", "purchase", and "post-purchase" stages?
Why do some people buy products as soon as they are launched, while others buy it at a later time?
Remember, with a sound understanding of your consumers, the success of your business is guaranteed!
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Not the best price we've seen. The lowest we've recorded is $11.99 on 4 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.