NPTEL
FreeSmart Marketing with Price Psychology
4.7(3,053)15k studentsALL LEVELSEnglish
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The course treats pricing as a psychological lever rather than a purely financial one. It moves through six strategies: picking the number, presenting it, framing it, using context between products, structuring promotions, and handling extra charges. Each strategy is broken into smaller effects that marketers can test against their own campaigns.
A companion PDF summarises the main techniques, which makes it useful as a reference when drafting copy or planning a campaign. The video runs to a 3-hour length, so the notes are handy for a quick review.
The emphasis stays on behavioral science, so expect research-led reasoning rather than sales formulas.
Getting people to buy something is hard. So many things can happen in a customer's mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.
What You'll Learn
In this course we consider six major strategies you can use to your marketing pursuits by using real data from behavioral science. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effects that will strengthen your offline and online marketing campaigns.
Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
Presenting Your Price: How to write and say your price in the most appealing ways possible.
Framing Your Price: How to communicate your price more effectively once the price is set.
Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.
As a bonus, I also include a full PDF notes document that summarizes all the major techniques we go over because when you are designing your marketing and advertising strategies, you don't always have time to review a full 3 hour video course.
Why Learn From Me?
As an award-winning psychology instructor, I have experience translating research in the field and presenting it in an engaging, understandable way. My students routinely evaluate my courses highly and comment on the passion I have for social psychology. I hope you can join this group of satisfied students and learn something new about yourself and psychology.
So take this course now and understand the science of pricing and what it can do for your business and marketing efforts!
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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