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Enroll for free →Strategic Design: The Art and Science of Branding
3.6(78)15k students
Korshub's take
See branding from strategy to execution
Lippincott senior partners take you from business strategy through naming, graphic design, and customer experience in a real rebranding process. Their real example—Hyatt Place—shows how every decision flows from strategy into execution.
Your project: rebrand a major cruise line for a millennial audience. The work is hands-on, but the lesson is bigger: how to turn brand strategy into the touchpoints and experiences that actually shape perception.
About this course
In this 45-minute class, Lippincott senior partners share their process for creating, developing, and nurturing some of the world's biggest brands. From business strategy and culture to naming, graphic design, and customer experience, it's a start-to-finish, comprehensive look at the craft of branding. Every lesson ties back to Lippincott's real rebranding of Hyatt Place. Plus, the 8 video lessons culminate in a project Lippincott developed exclusively for Skillshare students: rebrand Carnival Cruises for the millennial demographic. This class is crucial for designers, business owners, marketers, students, and everyone curious about the art and science of branding.
Access
Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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