FeaturedUdemy
The Creative Process of Brand Building: Connecting Consumers & Companies through Stories
4.6(46)6k students
Korshub's take
Overview
Tether founder Stanley Hainsworth, formerly a creative director at Nike, LEGO, and Starbucks, walks through a real, case-study-driven brand-building process in this 45-minute class, using the actual work Tether did for Awake Chocolate as the throughline rather than a hypothetical example. It's a rare look at how a brand story is actually developed and pitched, not just how it looks once finished.
Who It's For
Writers, marketers, designers, and storytellers who want to understand how brand positioning, visual design, and client presentation come together in practice.
Key Takeaways
- How to develop brand positioning from the ground up
- Creating visual designs that support that positioning
- Presenting brand work to clients
- A real, worked case study: the Awake Chocolate branding process at Tether
About this course
Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.
Access
Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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