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Taught by Stanley Hainsworth — Founder of Tether
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Tether founder Stanley Hainsworth, formerly a creative director at Nike, LEGO, and Starbucks, walks through a real, case-study-driven brand-building process in this 45-minute class, using the actual work Tether did for Awake Chocolate as the throughline rather than a hypothetical example. It's a rare look at how a brand story is actually developed and pitched, not just how it looks once finished.
Writers, marketers, designers, and storytellers who want to understand how brand positioning, visual design, and client presentation come together in practice.
Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.
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