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FreeThe Most Valuable Marketing Training You'll Ever Watch
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This is one extended video rather than a series, with chapters that run from brand positioning to proving the value of marketing inside a company. The chapter list reads like a full marketing team's curriculum, so viewers can jump straight to the section they need.
The description also links to outside resources and the presenter's own pages, which are worth a look if you plan to follow the Meta Ads section hands-on.
Because the video is long, it suits a viewer who already knows the basics and wants a framework to test their own brand against.
Get all the free downloads and extras: https://marketing.creativedirector.net
Get started with ChatGPT: https://chatgpt.com/download/
Grow your brand with our agency: https://www.darkroomagency.com/oren
About Me: https://orenjohn.com/
For Brand Partnerships: oren@delucamediagroup.com
0:00:00 Marketing in the AI Era
0:05:39 Brand Positioning & Differentiation
0:15:40 Mapping Your Brand World
0:24:43 Messaging, Copywriting & AI Workflows
0:38:22 Demand Generation & Organic Social Media
1:07:29 Paid Advertising Fundamentals
1:18:40 Meta Ads Walkthrough & Creative Strategy
1:30:58 Creators, Influencers & Creative Briefs
1:43:02 Turning Attention Into Leads & Sales
1:53:33 Landing Pages That Convert
2:02:48 Brand Narrative, Campaigns & PR
2:13:47 Email, SMS & Customer Retention
2:28:22 Sales Support & Marketing Alignment
2:39:02 Building a Marketing Campaign
2:42:35 Internal Communication & Proving Marketing’s Value
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