The Olympic Games and the Media

Behind the broadcast

Most viewers meet the Olympics through a screen, and this course looks at the machinery behind it. It covers how television output is planned, how programming decisions are made, and how the rights to broadcast the Games are managed, which is a business story as much as a production one.

Beyond television

The course also turns to social media and to Olympic culture. Its skill tags, including media strategy, video production and brand management, suggest the material treats the event as a brand that has to be communicated across several channels at once.

• Television production and planning for a major event
• Rights management as part of the commercial side
• Social media fundamentals in an event setting

A good fit for media students, communications staff, and anyone curious about how a global sporting event is packaged for audiences.