Theory of the Firm - A Microeconomics Course for Business

Hi, I am Brad, and if you’ve ever wondered what goes into pricing a product—whether in a boardroom or a small business—this course is for you.

Managerial Economics, also known as the Theory of the Firm, dives deep into decision-making at the heart of business.

I like to call it “Micro-Microeconomics” because it focuses on the strategies businesses use to thrive in different market structures. Whether you’re a small business owner or working for a multinational corporation, understanding pricing decisions is key—and this course will empower you to do just that.

With over 60 video lessons and downloadable notes, this course covers:

• An Introduction to the Theory of the Firm

• Costs Theory and what it means for pricing a product

• Revenue Theory and its role in determining prices

• Profit Theory and how it guides decision-making

• Combining costs, revenue, and profit to find the perfect price

• Market Structures, including:

  • Perfect Competition

  • Monopoly

  • Monopolistic Competition

  • Oligopoly

• The magic of setting the perfect price based on the firm’s market structure

And, of course, a love of economics that I hope will be contagious!

Economics isn’t just about graphs and equations—it’s about people, their stories, and the forces shaping our world. Understanding economics offers insights into how we make decisions, interact, and adapt in an economic setting. I truly believe that a deep understanding of economics enables us to better understand the human condition.

A Weekly Bonus
As a student in this course, you’ll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I’ll send you a quick, two-minute breakdown of one key economic concept. It’s a simple, stress-free way to expand your understanding of the world, one idea at a time.

I’ve been fortunate to bring a global perspective to my teaching, shaped by my time as a Peace Corps Volunteer, my education at Duke University, and my travels to over 55 countries. These experiences allow me to connect Economics to real-life examples, making the concepts more meaningful and accessible for you.

I’m looking forward to being a part of your journey in Theory of the Firm!