Coursera
Subscription
CourseraFirm Level Economics: Consumer and Producer Behavior
4.8(2,553)109k studentsINTERMEDIATEEnglish
Korshub's take
How Markets Actually Decide Who Gets What
This intermediate course explains the mechanics behind market-based allocation — why prices rise and fall, how supply and demand actually interact, and how firms make production and pricing decisions inside that system.
Who it's for
Business professionals, analysts, or students who want a firm grounding in microeconomics before applying it to pricing, cost management, or strategy decisions.
What you'll cover
- Supply and demand dynamics and market equilibrium
- Consumer behavior and business economics fundamentals
- Tax, cost management, and resource allocation decisions
Over 109,000 learners have taken this course, making it a well-tested primer for anyone who wants pricing and production decisions grounded in economic reasoning rather than guesswork.
About this course
All goods and services are subject to scarcity at some level, which requires that society develop some allocation mechanism to determine who gets what. Over recorded history, these allocation rules were usually command based, meaning that the king or the emperor would decide. In contemporary times, most countries have turned to market-based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption to find a
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Consumer Behaviour, Tax, Profit and Loss (P&L) Management, Sales Tax, Resource Allocation, Cost Management, Economics, Policy, and Social Studies, Production Management, Decision Making.
Access
Coursera PlusAdvertisement
