Coursera
SubscriptionAdvanced Marketing Analytics, Funnels, and Dashboarding
CourseNo ratings yet758BEGINNER
Coursera Plus
View course →Ultimate Google Analytics 4 course + 50 practical examples
4.6(13,092)50k studentsALL LEVELSEnglish
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The course uses Google Analytics 4 as a tool for decision-making rather than an end in itself. It starts with the basics, including how measurement works, UTM parameters and custom reports, then moves into segmentation and reading traffic data.
The 50 examples are the main draw. Most of the course is spent applying GA4 to questions a business would actually ask, such as where traffic comes from and how a page's speed affects what visitors do.
This course aims to teach you Google Analytics 4 as a tool, but what is more important is to teach you how to use the data to drive your business.
We'll start with the elementary topics, such as how the measurement works, measurement implementation, basic metrics definition, socio-demo data to website traffic evaluation, UTM parameters, website speed optimization, custom reports, or segmentation.
The course covers Google Analytics 4 (GA4) from the very basics, focuses on understanding the world of digital analytics and sets the foundation for making data-informed decisions.
"Explain very clearly and concisely. Better than Google Analytics own training." - Vivian So
"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!" - Paul Ahmadzai
"I don't normally review so early in a course, but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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Advanced Marketing Analytics, Funnels, and Dashboarding
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
