Coursera
SubscriptionAdvanced Marketing Analytics, Funnels, and Dashboarding
CourseNo ratings yet758BEGINNER
Coursera Plus
View course →Learn Google Analytics 4 in 2026 | The Complete Course
4.7(332)2k studentsALL LEVELSEnglish
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No prior analytics knowledge is needed. The course walks through creating a GA4 account and installing it on common site builders, including WordPress, Wix, Squarespace and Shopify, as well as custom-coded sites.
With 100+ video lectures, the course goes beyond setup into the Reports, Explore and Admin areas, events and conversions, funnels and paths, and linking GA4 to Google Ads for ad performance analysis. The lesson order moves from account setup to reports and then to custom explorations and a personal dashboard, so it can be followed from scratch.
Expect a practical, hands-on pace, with templates and practice activities to reinforce each section.
Welcome to Learn Google Analytics 4 in 2026 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.
Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.
In this course, you’ll learn how to:
Set up a Google Analytics 4 account from scratch - the right way!
Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builder
Understand the GA4 dashboard and core features like Reports, Explore, and Admin
Track events and conversions using tags and data streams
Build custom explorations such as funnels, paths, and user segments
Create your own personal GA4 Dashboard
Connect GA4 to Google Ads and analyze ad performance
Use filters, comparisons, UTM parameters, and attribution models
Apply your skills through real-world assignments and examples
The course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.
No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.
By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.
Let’s get started – enroll today and become a Google Analytics 4 pro!
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
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Advanced Marketing Analytics, Funnels, and Dashboarding
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
