100M B2B Marketing System: Build Predictable Growth

This course contains the use of artificial intelligence.

100M B2B Marketing System: Build Predictable Growth gives founders, marketers, consultants, agency professionals, and business leaders a practical framework for building sustainable B2B demand and converting that demand into measurable growth.

This course moves beyond isolated tactics and platform tricks. You will learn how to choose an attractive market, define a high-value ideal customer profile, sharpen positioning, develop a compelling offer, create demand, align marketing with sales, and measure the economics behind customer acquisition. Each concept is connected to a complete operating system so that strategy, execution, accountability, and continuous improvement work together.

Across five detailed lectures, you will follow a realistic B2B business case and apply structured decision frameworks. The course examines customer evidence, strategic assumptions, pipeline quality, channel selection, messaging, conversion, measurement, and implementation readiness. Every lecture includes a clear learning objective, practical guidance, common failure modes, quality controls, and an assignment that can be used immediately in your own company, client work, or professional role.

Dr. Law Payne combines doctoral-level leadership education with extensive entrepreneurial, marketing, and teaching experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His professional background includes nine-figure entrepreneurship, published work reaching more than one million copies, over fifteen years of teaching and coaching, and growth leadership involving more than one billion dollars in managed sales.

By the end of this course, you will have a practical ninety-day roadmap for building a more focused, accountable, and profitable B2B marketing system.