Analytics Academy on Skillshop

A lesson series from Google

These videos are lessons drawn from Google's Analytics Academy on Skillshop, a set of courses that teaches Google Analytics for business use. Every video in the series is for GA4 properties, so the lessons assume the current version of the tool.

Where it fits

The description is short and points to the Skillshop courses for the full learning path. Treat these clips as a starting point, and use the Skillshop catalog when you want structured practice.

• A first look at GA4 from the company that builds it
• A useful complement to the Skillshop courses linked in the description

Expect a quick orientation rather than a complete curriculum.