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CourseraAttract and Engage Customers with Digital Marketing
4.8(7,774)564k studentsBEGINNEREnglish
Korshub's take
SEO, SEM, and display ads working together
Attract and Engage Customers with Digital Marketing walks through the full acquisition funnel — search engine optimization, search engine marketing, and display advertising — rather than treating each channel in isolation.
Who it's for
A beginner-level course, part of a broader digital marketing certificate track, requiring no prior marketing experience. It's one of the more heavily enrolled marketing courses on the platform, with 564,001 learners.
What you'll take away
- Keyword research and search engine algorithm fundamentals
- Running Google Ads and display advertising campaigns
- Building customer personas and analyzing the marketing funnel
A practical, funnel-first approach that's well suited to anyone wanting to actually run digital marketing campaigns rather than just understand the theory behind them.
About this course
In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link bu
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies.
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