Google Digital Marketing & E-commerce

A broad, career-track entry into digital marketing

This beginner-level Google Professional Certificate covers digital marketing and e-commerce together, reflecting how tightly those two disciplines are linked in real jobs today. It has enrolled 1,483,365 learners.

What it covers

• Digital marketing fundamentals and marketing strategy
• Email marketing and performance marketing
• E-commerce, conversion funnel analysis, and web analytics/SEO
• Branding, customer engagement, and marketing analytics

Because it spans both marketing and the e-commerce mechanics behind it, it suits people aiming at generalist marketing roles or small-business/online-store operators who need to own the whole funnel themselves, not just one channel. No prior marketing background is assumed. Given its breadth, treat it as the foundation layer before specializing further — the program is designed to make you competent across channels rather than deeply expert in one.