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CourseraFrom Likes to Leads: Interact with Customers Online
4.8(4,020)336k studentsBEGINNEREnglish
Korshub's take
Turning social engagement into leads
Part of the Google Digital Marketing & E-commerce Certificate, From Likes to Leads zeroes in on social media as a customer-engagement channel — how to build a strategy, create content, and actually move followers toward brand engagement.
Who it's for
A beginner-level course, no prior marketing background required, and part of a larger professional certificate track. It has drawn a substantial 336,160 learners.
What you'll take away
- Building a social media marketing and content strategy
- Running paid and organic social campaigns
- Measuring content performance and driving customer engagement
Backed by Google's own certificate curriculum, it's a credible entry point for anyone wanting practical, employer-recognized social media marketing skills rather than general theory.
About this course
From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage
Skills you'll gain: Social Media Marketing, Social Media Strategy, Paid media, Social Media Management, Social Media Content, Social Media Campaigns, Content Creation, Drive Engagement, Digital Media Strategy, Content Performance Analysis, Content Scheduling, Driving engagement, Digital Advertising, Advertising Campaigns, Customer Engagement.
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