Udemy
Brand Yourself - A Quick Guide on Brand Positioning
4.1(128)6k students
Korshub's take
Brand Positioning from the Inside Out
Your brand isn't what you say—it's what customers perceive. This class teaches you the difference, and how to influence perception through focus and consistency. You'll start by identifying what makes you different from your competition, the genuine foundation of any strong brand.
Building trust requires consistency: a unified message across all touchpoints. You'll create a personal Brand Guide to anchor your positioning, ensuring that as you promote yourself and your work, you're always reinforcing the same identity. This class is for freelancers, artists, small business owners—anyone selling a product or service. A strong brand guide doesn't limit your creativity; it focuses it, so your unique value stands out to the right customers.
About this course
For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way.
Access
Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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