edX
edXEconomics: Consumer Demand
226 studentsBEGINNEREnglish
Korshub's take
Demand looks simple until you price something—then every assumption breaks. This course builds the economic thinking that survives real markets. You'll move from basic demand principles to elasticity (why a 10% price cut sometimes loses money), the determinants that truly shift demand curves, and how to anticipate individual and market responses to change. Managers use this lens constantly when asking: *If we lower price, do we gain enough volume? If we bundle, what happens to each product's demand?* This is how to answer those questions correctly.
About this course
Demand is a simple yet challenging concept that is essential to understanding how markets function. In this economics course, you will gain a solid understanding of demand, its underlying principles, major determinants and how they are beneficial for individuals, decision makers inside the firm, and policy makers.
During your time in this course, you will discover how managers can better understand the impact of pricing changes on units sold, revenue and the relationship between products in order to inform strategic planning. You will learn how many programs and policies are designed to change how individuals and businesses interact in the market and you will gain the tools to identify them. Models of consumer choice and demand will guide you in thinking about how individual incentives change and what the likely impact will be of those changes.
All people respond to changing market conditions, but the type and magnitude of those responses can be better understood through the economic model of consumer demand. You will learn how business strategy can benefit from a strong appreciation of elasticity, determinants of demand and how consumers make decisions.
Price
$249
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