
UdemyEmployees feel their work matters most when they see a clear line between their daily effort and the organization's mission. Many struggle to draw that connection, especially in larger structures where the company vision feels distant. A leader who articulates vision, mission, and values at the team level closes that gap, channeling engagement and focus.
This course teaches the facilitation skills to co-create these statements collaboratively—no top-down decree, but genuine team input. You'll learn to articulate vision as inspirational direction, mission as actionable purpose, and values as behavioral north stars. Beyond crafting the words, you'll implement them through aligned work prioritization and conflict resolution rooted in shared principles. Drawing on decades of leadership coaching experience, the approach balances clarity with inclusivity, turning abstract aspirations into daily practice.
Are you looking for ways to engage and inspire your team? Research shows that employees are more engaged when the mission and purpose of their company makes their job feel important. In larger organizations the link between the company mission and an individual contributor's work can be tenuous. But team leaders can strengthen that link by creating team-level vision, mission, and values statements that align with the larger organization's vision, mission, and values.
This course is designed to prepare and empower you to do just that.
Having a vision is important because it paints an inspirational picture of the future that your team can work toward, providing clarity and purpose for all. Having a mission is important because it supports the vision and communicates what your team will do, for whom, to bring about the vision. The mission is particularly useful when communicating beyond your team to internal and external customers, partners, vendors, and other stakeholders. Finally, values are important because they shape the overall culture of an organization, and guide the day-to-day interactions of team members.
In this course, you will...
Connect with your intention for creating team-level vision, mission, and values statements
Identify metrics you'd like to move as a result of having done this work
Discover the differences between vision & mission statements and why they're both important
Discover what values are & why they're important
Reconnect with the vision, mission, and values for your company so you can be re-inspired and ensure alignment when you do the work with your team
Learn how to engage your team in the process of creating vision, mission, and values statements in a collaborative, inclusive way
Develop a plan to create vision, mission, and values statements with your team
Explore how to put your team vision, mission, and values into action through communication, aligning work, prioritizing work, and resolving conflicts
Assess your leadership approach and identify ways to model the behaviors you want to see in your organization
I’ve been working with leaders and teams for more than two decades as a leadership coach, consultant, facilitator, and human resources professional. The vision I hold for my work is a world where everyone is thriving in their purpose, realizing their boldest visions, and contributing to the greater good. Join me and learn how to create Vision, Mission, and Values statements with your team today.
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This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.