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Email Marketing Essentials: Writing Effective Emails
3.8(182)14k students
Great email writing balances multiple goals: it needs to engage readers, support your business objectives, and respect their time. Mailchimp's Kate Kiefer Lee teaches the fundamentals in 28 minutes: how to structure an email for scanability, optimize each element from subject line to call-to-action, and edit ruthlessly before hitting send.
The focus is practical—content ideas tied to specific business goals, best practices adapted from all digital writing. Whether you're announcing a sale or nurturing a prospect, the principles stay consistent. Email remains one of the highest-ROI marketing channels when you write with intention.
Join Mailchimp's Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.
This 28-minute class covers:
The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you're kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!
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Mailchimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.
Seeking an introduction to email marketing? Check out Mailchimp's first class on Skillshare, Getting Started with Email Marketing.
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Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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Taught by Kate Kiefer Lee — Writer and Editor, MailChimp
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