Skillshare

Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp

Name: Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp
Availability: InStock
Rating: 3.8 (55 reviews)

3.8(55)11k students

Korshub's take

Email marketing works when it's automated smartly, optimized relentlessly, and personalized genuinely. This tactical class covers three pillars: automation (onboarding sequences, abandoned carts, purchase follow-ups to your best customers), optimization (A/B testing, send-time alignment, preview tuning), and personalization (merge tags, product recommendations, segmentation).

The instructor, Mailchimp's Director of VIP Services, emphasizes that these strategies apply across platforms and email tools—the concepts matter more than the software. By the end, you'll have both immediate tactics to deploy and a framework for continuously improving your email revenue. Designed for small and medium e-commerce businesses ready to treat email as a revenue lever, not an afterthought.

About this course

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers
Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization
Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting

By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.

Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.

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Mailchimp is an email marketing service provider founded in 2001. It has 12 million users that collectively send over a billion emails every day.

To learn more about email marketing, join Mailchimp's other essential classes on getting started, writing and designing effective emails, and measuring impact.