Udemy
Market Research: Dekker's Complete Marketing Research Course
Course4.540kALL LEVELS
Free
Enroll for free →Getting Started with Email Marketing | Learn with Mailchimp
3.7(282)58k studentsBEGINNER
Korshub's take
Email Marketing Strategy for Lean Teams
Email drives business but it's easy to get wrong—wrong frequency, wrong message, wrong tone. Allyson Van Houten from Mailchimp breaks strategy into bite-sized lessons covering core concepts, guiding questions, and tactical how-tos. Rather than one-size-fits-all advice, the course asks you to define your business goals first, then build messaging around them. You'll learn what to say, when to send, and how often without overwhelming your audience. Perfect for small business owners, freelancers, and startup teams already juggling many channels.
Mailchimp reaches 9 million users; this course shares the patterns that actually work.
About this course
Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.
Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.
Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.
Mailchimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.
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