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edXExperience Management (XM) Fundamentals
65 studentsBEGINNEREnglish
Korshub's take
Turn experience management from buzzword to discipline
This beginner course translates behavioral science principles into organizational practice. You'll learn how to apply XM as a formal discipline, build a compelling vision, and create a strategic roadmap to get there. The course includes practical assessment tools so you can audit your organization's current state, identify experience gaps, and prioritize which projects deliver the highest return.
Suited for leaders, product managers, and customer-focused teams looking to systematize experience improvement rather than treating it as an ad-hoc initiative.
About this course
How to apply behavioral science to design experiences for how human beings think and act. ,How to create value for your organization with Experience Management. ,How to apply core competencies and skills to establish Experience Management as a discipline in your organization. ,How to develop a compelling XM vision for your organization and translate that into a strategic roadmap. ,How to assess your organization’s current Experience Management capabilities, identify experience gaps, and prioritize projects.
Price
$378
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