GEO - Generative Engine Optimization - Free practical course

This course gives you a complete, practical introduction to GEO, Generative Engine Optimization, and shows how AI search is changing the way brands are discovered, mentioned, and cited online. You’ll learn how to adapt your strategy so your brand can win visibility inside AI-generated answers rather than relying only on traditional search rankings.

Across the program, you’ll explore the key GEO metrics that matter today, why visibility is becoming more important than clicks, and how GEO differs from classic SEO in both strategy and measurement. The course also walks you through how to audit your website and online shop for AI discoverability, research prompts, and build a prompt library that reflects real user intent.

You’ll see how to improve blog content and product pages so they are easier for AI systems to understand, extract, and cite, while also learning how to monitor brand visibility, sentiment, and share of voice over time. In addition, the course covers technical GEO, content distribution, and long-term brand presence across AI-powered search engines.

It also includes Opkart demos and the Opkart free GEO audit tool, helping you identify visibility gaps, analyze websites and ecommerce stores, enrich product data, and turn insights into practical actions for your brand or online shop.