Generative AI in Marketing

Generative AI as a marketing engine

This beginner Coursera course from Board Infinity looks at how generative AI is changing marketing through automated content, sharper personalization and new ways to plan campaigns. The description positions the technology as a force across the whole function, not just in copywriting.

What it teaches

1. The shape of the marketing landscape and where AI fits within it
2. Customer insights, keyword research and campaign planning
3. Brand building, from awareness through to brand strategy
4. Online and digital advertising
5. Design thinking and the use of LLM applications

Who should take it

Beginners who want a broad view of marketing with AI will find this useful, particularly those who need to understand planning and branding before tackling the tools themselves.