Udemy

Google Ads Conversion Tracking with GTM

Name: Google Ads Conversion Tracking with GTM
Availability: InStock
Rating: 5.0 (1 reviews)

5.0(1)19 studentsBEGINNER

Korshub's take

Accurate Conversion Data, Without the Code

Tracking what actually drives results is one of the hardest parts of running Google Ads, and this course tackles it head-on by teaching Google Tag Manager and GA4 integration from the ground up — no custom coding required.

What's Covered

The course walks through setting up tracking for common conversion events such as purchases, lead forms, phone calls, add-to-cart, and page views, then goes further with Enhanced Conversions, Preview Mode, and Tag Assistant for verifying tags fire correctly.

Who It's For

Beginners, freelancers, business owners, and marketers who need reliable conversion data but don't want to wrestle with complex technical setups.

Key Takeaways

A repeatable process for configuring GTM and GA4 together
How to debug and troubleshoot broken or missing conversion tags
A path toward more confident, data-backed campaign optimization

About this course

Are you struggling to measure the real performance of your Google Ads campaigns? This course will teach you how to accurately set up Google Ads Conversion Tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), so you can make data-driven decisions and improve your advertising results.

Whether you're a beginner, freelancer, business owner, digital marketer, or agency professional, you'll learn the complete process of implementing conversion tracking without writing complex code. Every lesson is explained step by step with practical demonstrations that you can follow on your own website.

In this course, you will learn how to set up and track important Google Ads conversion events, including Purchase, Lead Generation, Form Submission, Phone Calls, Add to Cart, Begin Checkout, View Item, Page View, and other custom conversion actions. You'll also learn how to use Google Tag Manager efficiently, configure Google Ads Conversion Tags, integrate GA4, enable Enhanced Conversions, and test everything using Preview Mode and Tag Assistant.

By the end of this course, you'll understand how to troubleshoot tracking issues, verify your tags are firing correctly, and ensure your Google Ads campaigns receive accurate conversion data for better optimization and higher return on investment (ROI).

What you'll learn:

Set up Google Ads Conversion Tracking from scratch.
Configure Google Tag Manager for conversion tracking.
Integrate Google Analytics 4 (GA4) with Google Ads.
Track Purchase, Leads, Add to Cart, Begin Checkout, View Item, and more.
Enable Enhanced Conversions for improved tracking accuracy.
Debug and troubleshoot conversion tracking issues.
Optimize campaigns using reliable conversion data.

No advanced technical knowledge is required. If you want to master Google Ads Conversion Tracking and confidently implement tracking for any website, this course is designed for you.