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CourseraGoogle Tag Manager : Advanced Tracking & Analytics
1k studentsINTERMEDIATEEnglish
Korshub's take
Master Data-Driven Marketing
In modern digital advertising, understanding user behavior is the difference between guesswork and strategy. This intermediate-level course from LearnKartS focuses on turning raw interactions—like clicks and scrolls—into actionable intelligence.
Who This Is For
This curriculum is designed for digital marketers and analysts looking to deepen their technical expertise in tracking and measurement. It is ideal for those aiming to bridge the gap between simple data collection and advanced marketing effectiveness.
Key Learning Areas
- Advanced Analytics: Mastering Google Analytics and conversion funnel analysis.
- Strategic Implementation: Leveraging Google Ads and marketing automation to optimize ROI.
- Technical Proficiency: Integrating digital advertising tools with various Content Management Systems.
By the end of this program, you will be better equipped to manage complex marketing strategies through precise, data-driven insights.
About this course
Offered by LearnKartS. In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret ... Enroll for free.
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Marketing Automation, Return On Investment, Digital Marketing Tools, Google Ads, Marketing, Marketing Strategies, Online Advertising, Digital Advertising, Analytics, Content Management Systems.
Access
Coursera PlusIncluded with a Coursera subscription
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