Udemy

Mega Google Analytics 4 + Google Tag Manager for Beginners

Name: Mega Google Analytics 4 + Google Tag Manager for Beginners
Price: 79.99 USD
Availability: InStock
Rating: 4.7 (328 reviews)

4.7(328)2k studentsALL LEVELSEnglish

Korshub's take

Hands-On Analytics Fundamentals

This course transforms GA4 and Google Tag Manager from confusing toolsets into actionable assets. Rather than abstract theory, you''ll work through a WordPress example from day one, connecting every concept—account setup, data streams, events, audiences—to real application. The journey moves methodically from foundational admin panels through advanced topics like campaign tracking and purchase events, ensuring you build confidence at each step.

What you''ll take away: the ability to read data as narratives, not just numbers. You''ll master Debug View, custom reports, and audience triggers, giving you the technical foundation to turn marketing insights into strategy. Over 4 hours and 38 lectures, this is practical training that treats analytics as a discipline, not a feature.

About this course

Embark on a transformative journey into the heart of digital analytics with "Mega Google Analytics 4 + Google Tag Manager for Beginners." This isn’t just another course; it’s a deep dive into mastering the tools that will redefine your digital marketing strategy. Over 4 hours, spread across 38 designed lectures, you’ll unlock the secrets of Google Analytics 4 (GA4) and Google Tag Manager (GTM), tools that stand at the forefront of digital analytics.

Right from the start, you’re not just learning; you’re applying. With a hands-on WordPress Website Example, you'll bridge theory with practice, ensuring that every minute spent is a step toward mastery. The course systematically builds from the ground up—beginning with Account Setup, through to the intricacies of Google Tag Manager Setup, making it perfect for beginners yet rich for seasoned marketers looking to refresh and update their skills.

As you go deeper, you’ll discover how to navigate the Google Analytics 4 Admin Panel like a pro, master Account Settings for your needs, and unravel the potential of Data Streams. The course covers how to leverage Events for actionable insights, build targeted Audiences, and utilize Audience Triggers to maximize marketing efforts. You'll tackle the complexities of Debug View, Data Filters, and Alerts, tools essential for maintaining data integrity and making informed decisions.

The true gem of this course lies in its practical examples for Google Analytics 4 and Google Tag Manager. You'll learn not just to arrange reports, but to read and interpret data, turning numbers into narratives. The exploration of Custom Reports, Page Analyzation, and Custom Page Reports opens up new avenues for data-driven strategies.

Beyond the basics, the course propels you into advanced topics with ease. You'll master High-Quality Traffic acquisition, delve into Google Signal & Demographics, and conquer Campaign Tracking. The Google Analytics 4 Advanced chapter and Google Tag Manager sections not only cover the what but the how, with practical guides on tracking leads, form submissions, and crafting recommended events.

What sets this course apart is not just the breadth of topics covered, but the depth with which they're explored. From Login Event Code integration to mastering Purchase Events, you're not just learning to use GA4 and GTM; you're becoming adept at harnessing their full potential for transformative digital marketing strategies.

In summary, this course doesn’t just teach; it empowers. It’s an investment in yourself that delivers a better future in the field of Digital Marketing and Performance marketing. Whether you're aiming to elevate your own project or bring invaluable insights to your organization, "Mega Google Analytics 4 + Google Tag Manager for Beginners" is your gateway to becoming a digital marketing maestro in the modern analytics landscape.