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Growth Marketing Essentials Course (2022 edition)

Name: Growth Marketing Essentials Course (2022 edition)
Availability: InStock
Rating: 4.5 (107 reviews)

4.5(107)2k studentsBEGINNEREnglish

Korshub's take

Growth Marketing Beyond the Buzzword

This course moves past the "growth marketing" buzzword to explain what it actually involves: running growth sprints, working through the Pirate Funnel's different phases, and identifying the prerequisites — a sharp value proposition and a clear target audience — needed for it to work.

Who it's for: founders, marketers, and teams trying to determine whether growth marketing fits their organization, rather than experienced growth practitioners.

Key Takeaways

What growth marketing is and how growth sprints are run
The prerequisites for growth: value proposition and target audience clarity
Working through the phases of the Pirate Funnel
How to research and learn from competitors' growth tactics

Examples are drawn from real startups, SMEs, and corporates the instructors worked with at Upthrust, rather than the familiar Facebook/Airbnb case studies used elsewhere.

About this course

Always wondered how your company can use Growth Marketing?

In this course we go beyond the buzzword.

I'll teach you everything you need to know to determine if Growth Marketing is something for you or your organisation.

We'll talk about

What is Growth Marketing
How can you run Growth Marketing sprints
What are the prerequisites for growth?
- Sharp Value Proposition
- Clear Target Audience
What are the different phases of the Growth Marketing Funnel (Pirate Funnel)
- Real examples of start-ups, SMEs & corporates we helped
How to spy & steal from your competitors

This is not a standard growth course with all the examples you've seen everywhere around the internet like Facebook, Twitter & Airbnb. We included tons of real examples & experiments that we ran for our clients at Upthrust.

What can you expect after following the course

You have a good understanding of what it means to run growth marketing experiments within your organisation
You know what the next steps are to strengthen your Growth Marketing knowledge
You can identify some low-hanging fruit. What are the first growth experiments you should run

What if you want more?

No worries, we've done this before. At Upthrust Academy, we trained over 500 professionals and made them ready for the wonderfull world of Growth Marketing. In this course we are just scratching the surface.