Growth Hacking and Marketing Operations

Operations behind the growth

This Stanford Online course treats growth hacking as one part of a wider marketing operation. It covers MarTech, integrated campaigns, product-led growth and the systems that keep campaigns running day to day.

Skills listed for the course

• Campaign management and marketing budgets
• Marketing automation and demand generation
• Web analytics and marketing effectiveness

Who it is for

Marketing staff who work with the tools and teams behind campaigns rather than only with creative work, and beginners who want a structured map of the field before going deeper into any one part.

The listing shows the skills but not the module breakdown, so check the course page for how the material is sequenced before committing.