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The Essentials of Growth Marketing

Name: The Essentials of Growth Marketing
Availability: InStock
Rating: 4.6 (33 reviews)

4.6(33)1k studentsBEGINNEREnglish

Korshub's take

Growth Marketing Fundamentals, Without the Buzzwords

Taught by Robert, this course is aimed squarely at people new to growth marketing, deliberately cutting through jargon in favor of plain language and simple frameworks. Rather than promising a silver-bullet channel, it builds a foundation for thinking about growth systematically.

Who It's For

Anyone starting out in growth marketing, or looking to brush up on the fundamentals with a clearer, less buzzword-heavy explanation than they've encountered elsewhere.

Key Takeaways

The core skills required to work as a growth marketer, and which channels to focus on
A repeatable growth process for testing and improving campaigns scientifically
Customer-focused frameworks such as jobs-to-be-done and customer personas
How to evaluate and select the right growth channels for a given business
The role analytics plays in tracking progress and informing decisions

By the end, students should have both the vocabulary and the practical frameworks to start applying growth marketing thinking to a real product or business.

About this course

Hello, I'm Robert, and I'm excited to welcome you to the Growth Marketing course.

In this program, we'll delve into various facets of growth marketing to equip you with the skills and knowledge needed to excel in the field.

This course is aimed at people who are new to growth marketing. I’ll try and cut through the buzzwords and explain things with simple language and frameworks. If you’re thinking of jumping into the world of growth marketing or want to brush up your skills, this course is for you.

We’ll touch on what skills you need and what channels are there to master
We’ll go through the growth processes that help us improve and make us a bit more scientific in our approach
And well look at techniques and frameworks to be more data driven and customer focused
We’ll go through how to approach work like a scientist
The role of analytics and how to progress your skills
We’ll look at different customer frameworks like jobs-to-be done and customer personas
We’ll break down the skills required to be a growth marketer
We’ll also look at the different channels to grow your business
And techniques on how to select the right channels

By the end of this course, you'll not only have a solid grasp of growth marketing principles but also the practical skills to implement them effectively in real-world scenarios. Let's embark on this journey together and elevate your proficiency in the dynamic field of growth marketing.