Udemy
SkillshareHow To Design Sports Logos: Create Your Own Team Mascot
4.1(81)14k students
Korshub's take
Sports logos: from concept to dynamic mark
Fraser Davidson (Field Theory, Nike/NFL/Adidas) teaches design heuristics and methodology for building bold team mascots and athletic marks in Illustrator.
In 90 minutes, you'll see how pros approach logos for stadiums and sports brands worldwide. The course distills decades of sports branding into principles you can apply to your own mark, whether for a professional team or a passion project.
About this course
Learn how to create a mark that inspires stadiums! In this 90-minute class, you will learn to create a variety of bold, dynamic athletic style marks. And by learning to utilise a core set of design heuristics and a simple methodology, you’ll be able to create your own team mascots in Illustrator.
Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.
Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.
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