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edXHow to Influence the Consumer Behavior to Drive Sales by Jonah Berger
435 studentsINTERMEDIATEEnglish
Korshub's take
Influence is not manipulation—it's understanding how emotions, timing, and messaging shape decisions. Taught by a Wharton professor who has advised major companies on behavioral strategy, this course distills decades of research into practical techniques. You'll learn how to strengthen customer relationships by using psychological triggers, craft the right message at the right moment, and apply these principles to sales, marketing, and persuasion across diverse business contexts.
About this course
Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.
A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.
Keywords:
Consumer Behaviour
Sales Influence
Consumer Psycology
Persuation Strategies
Influence Marketing
Neuromarketing
Persuation Techniques
Behavior Change
Consumer Marketing
Sales Strategies
Price
$309
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