Udemy

Introduction to the World of Email & Deliverability

Name: Introduction to the World of Email & Deliverability
Availability: InStock
Rating: 4.6 (59 reviews)

4.6(59)2k students

Korshub's take

What Actually Drives Email Deliverability

Taught by email and deliverability specialist Yanna-Torry, this course moves past the common advice to just avoid "spammy" words, digging into what genuinely affects whether emails land in the inbox: sender reputation, domain and IP standing, and list hygiene.

Who it's for: email marketers and business owners who send email regularly and want to understand deliverability mechanics rather than follow surface-level rules.

Key Takeaways

The difference between delivery and deliverability
What controls sender reputation and how to monitor domain reputation
How opens, clicks, and spam complaints get calculated and what they signal
What CASL, CAN-SPAM, and GDPR require of email senders
What "seedlisting" is and how list hygiene affects inbox placement

The course is framed as a myth-busting primer, aimed at demystifying a topic often reduced to oversimplified spam-word checklists.

About this course

This is not the Regular email course where I will give you a list of spam words you can't use or else your emails will all magically land in spam. If you spend the time to Google how different social media algorithms work to ensure you are maximizing its value for your business, wait till you hear what I have to say about email!

We will answer the following questions and so much more:

What is the difference between delivery and deliverability?

Do spammy words in the subject line affect inbox placement?

Does technology limit what I can do in my emails?

Does my template affect spam filters?

How are opens, clicks, or spam complaints calculated?

How do spam complaints affect me?

Do my legitimate emails land in spam?

Who controls me sender reputation?

What do spam filters look for?

Why do I have a domain and IP reputation?

What factors affect my sender reputation?

Where can I monitor my domain reputation?

What is seedlisting?

Does list hygiene affect inbox placement?

What does CASL, CAN-SPAM & GDPR want from me?

-YT

#emailGeek #teamSlytherin #poutineExpert

About your teacher:

Yanna-Torry is an email & deliverability specialist who trains companies of all sizes to build sales and attract new business by developing, and implementing innovative email marketing campaigns. As an unconventional critical thinker and strategic planner, she is consistently monitoring and analyzing performance data, identifying needed changes and improvements that increase email deliverability and maximize outreach.

Sitting on the executive team at the intersection of product, and growth, Yanna-Torry helps drive the company forward in a market in desperate need of accessible and reliable deliverability tools, while representing EmailConsul in places email & deliverability have never been before.