Coursera
SubscriptionAdvanced Marketing Analytics, Funnels, and Dashboarding
CourseNo ratings yet758BEGINNER
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View course →Google Analytics 4 for Beginners - New Google Analytics GA4
4.5(3,344)12k studentsALL LEVELSEnglish
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This course concentrates on understanding GA4 reports and running analysis, with a path for people upgrading from Universal Analytics. Its scope is deliberately limited: it does not cover custom events or user properties, which the description treats as advanced topics for another course.
Bloggers, website owners and people starting a career in digital marketing or analytics. The instructor pitches the lessons at someone with no background and then raises the level as the course goes on.
If you already know the old interface and need the event and property side of GA4, look for a more advanced course. This one stays on reports and analysis.
Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports.
Start using the latest version of Google Analytics with confidence.
You will learn
1. What is Google Analytics 4
Data collection model
How to upgrade from current Google Analytics, if you are using one
How to set up Google Analytics
Google Analytics reports
Conducting Analysis
If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.
I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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Advanced Marketing Analytics, Funnels, and Dashboarding
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
