Skillshare

Lettering for Brands: Working with Clients to Create Iconic Designs

Name: Lettering for Brands: Working with Clients to Create Iconic Designs
Availability: InStock
Rating: 4.4 (109 reviews)

4.4(109)5k students

Korshub's take

Professional Lettering & Client Strategy

Louise Fili is a lettering legend—her work defines how brands speak through custom type. This 50-minute class brings you into her design studio to witness her process, philosophy, and approach to working with clients. She shares real case studies from food and hospitality brands, showing the complete journey from concept to finished brand identity.

You'll learn the 20 essential questions she asks before starting any project—the foundation of client partnership. The class reveals how small design details build professional relationships and solve business problems, not just aesthetic ones. With access to her award-winning work across her career, you'll see how passion for typography and design history translates into timeless, relevant brand identities. For anyone working with clients or aspiring to build a creative practice grounded in craft and conversation.

About this course

Enter the world of Louise Fili: lettering icon, design pioneer, AIGA Medalist, and best-selling author.

When Louise opened her design studio over 25 years ago, there were few women leading in design. But: by staying true to her Italian inspirations, love for art deco typography, and passion for design history, she carved a new niche that took the graphic world by storm — creating designs that matched her artistic passions, solved client needs, and felt forever relevant to the modern world.

In this inspiring 50-minute class, you’ll go behind-the-scenes into Louise’s studio to explore her creative process, design philosophy, approach to working with clients, and so much more. Key lessons include:

Client Management: The 20 questions to ask before beginning any project
Visual Brand Identity: Portfolio case studies exploring the start-to-finish process for developing and updating key brands in the food & hospitality spaces
Passion for Excellence: How small design details make all the difference, both visually and in professional relationships

Along the way, you’ll explore exclusive footage from projects throughout her storied career, focusing on before-and-after logos, iconic packaging, and personal projects.

Louise’s award-winning custom typography is a fixture in graphic design, and enthusiasts and creatives of all levels will love the inspiration, tactics, and wisdom she shares for students of all ages.