
Award-winning designer and letterer Jessica Hische teaches you to elevate logos from good to great through her methodical, start-to-finish process. Her approach to refreshing type-based logos becomes a repeatable system you can apply to any lettering project.
Core lessons include checklists for big-picture design qualities (hierarchy, scale, balance), techniques for honing your eye for detail and consistency, and the practical work of polishing vector logos in Adobe Illustrator. Hische shares her own experience balancing freelance work with client projects, translating best practices into daily action.
Whether you're a beginning letterer or seasoned designer, Hische's methodology gives you the systems and discernment to create logotypes that stand apart and age beautifully.
Take your logos from good to great in this in-depth logotype masterclass with award-winning designer and letterer, Jessica Hische!
Join Jessica for an inside look at her start-to-finish process for refreshing type-based logos. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn to use Jessica’s methodical approach to improve individual letterforms and overall designs. Packed with inspiration, resources, and her iconic lettering style, the lessons include:
From beginner letterers to seasoned designers, all are invited to learn Jessica’s unique method for making spectacular work. After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.
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Taught by Jessica Hische — Letterer and Illustrator
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