Mailchimp Basics Training for Beginners

Platform-first training

This beginner course is built around Mailchimp, with the goal of designing, automating and optimizing email campaigns on the platform. It suits people who have been given Mailchimp to run and need to learn it quickly.

Beyond the tool

The skills list pushes past button-level tasks into data-driven marketing, dashboards and cross-channel marketing. Web presence also appears in the skills list.

Points to keep in mind

• Automation and analytics are both covered, not just sending.
• Target audience work is part of the skill set.
• Configuration management appears, so account settings get attention.

The course is listed as Mailchimp training for beginners, so it stays close to the platform itself. Choose this if you want Mailchimp fluency with some marketing reasoning behind it.