Market Research: Dekker's Complete Marketing Research Course

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program

Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.

Major Market Research Sections:

• Introduction to the 3 Types of Market Research & the 3 Types of Data

• Exploratory Research, including interviews, focus groups, and case studies

• Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)

• Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements

• Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing

• Market Sizing & Demand Forecasting using various tools and approaches

• Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth

• Customer Decision Journey Mapping

• Conversion Rate Optimization (CRO)

• Marketing Psychology Research

• Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro

• Data-Driven Media Analysis

• Service Sector Analytics

• Product Performance Analytics

Key Market Research Topics:

• Market Research & Marketing Research

• Market Research Analysis & Market Research Analyst Training

• Competitor Analysis

• Marketing Analytics & Marketing Analysis

• Research Methods

• Qualitative & Quantitative Research

• Consumer Analytics

• Web Analytics & Conversion Rate Optimization (CRO)

This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.