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Market Research: Marketing Psychology & Consumer Behavior

Name: Market Research: Marketing Psychology & Consumer Behavior
Price: 54.99 USD
Availability: InStock
Rating: 4.6 (838 reviews)

4.6(838)14k studentsBEGINNEREnglish

Korshub's take

Data Over Assumptions

Entrepreneurs often get their target market wrong—not from malice, just the blindness of excitement. This course teaches market research as the antidote: a data-driven method to replace assumptions with facts before your business launches or pivots.

You'll learn practical research techniques: interviews, surveys, focus groups, data measurement (KPIs), and industry reports. You'll also explore marketing psychology—how buyers actually decide between options, the role of emotion versus logic, and how to position a product in alignment with those decision-making patterns. The course tackles a critical paradox: at the business-idea stage, when your enthusiasm is highest, your understanding of your market is lowest. Research clears that fog. You'll discover who your real customer is, what they actually need, and how to talk to them in ways that resonate. Whether you're validating a new concept or repositioning an existing business, this data-driven approach replaces guesswork with grounded strategy.

About this course

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:

Interviews
Surveys
Focus groups
Measuring data and KPIs
Using industry reports

MARKETING PSYCHOLOGY

After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.

You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.

PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE

More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.

This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.

CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH

To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.

Invest in your future! Enroll today!