Coursera
SubscriptionMarketing Strategy: Communicating Your Message
4.4(182)29k studentsALL LEVELSEnglish
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The course starts from a common problem: too many interesting points competing for airtime. It shows how to move from a long list of possible messages down to the three that matter most, so that an interview or statement stays focused.
Spokespeople, founders and communicators who give interviews or public statements and want a message ready before they step up. The core idea is that answering every question is less important than having a coherent message thought out in advance, which makes this useful for anyone whose job involves the media.
Marketing Strategy: How to Create Winning Messages
Imagine yourself going into every media interview with the perfect, winning message. Whether it is a feel-good story or a crisis, reporters will feel satisfied that you have delivered a compelling message. And you will know that you communicated exactly what was most important to you.
This "Marketing Strategy: How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.
Why take the risk of even one more day of delivering mixed messages to the media? Sign up today for this course today.
There is a 100% Money-Back Guarantee for this Marketing Strategy course. And the instructor also provides an enhanced guarantee.
The trainer has produced more than 100 online courses on Marketing Strategy and has produced more than 10,000 talking head videos himself.
What will students achieve or be able to do after taking this Marketing Strategy course?
Create winning media messages
Formulate talking points
Eliminate fluff from media messages
What do Udemy students say about this Marketing Strategy course?
"5 Stars! I love the moment I spent in this course, not just being direct to the point but the fact that it is applicable in the real world maketh it worth." GRACE MGAYA
Here is what Udemy students say about this course:
" I love the moment I spent in this course, not just being direct to the point but the fact that it is applicable in the real world maketh it worth. " Grace Mgaya
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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