Marketing Strategy

Strategy First: How to Win Customers

"Build it and they will come" is a fantasy. This course teaches the real playbook: how to segment your market, target the right customers, and position yourself to win their attention and loyalty.

You'll create customer personas so detailed you can anticipate what problems they care about and where they look for solutions. The marketing mix—product, price, promotion, place—becomes a tool for orchestrated strategy, not a checklist. You'll learn how to develop messaging that resonates because it's grounded in genuine customer needs, and how to choose channels where your target actually spends their attention. The course treats strategy as the foundation; execution follows naturally once you've thought clearly about who you're talking to and why they should listen.